In the early 1900s, Giacomo Biga was a peasant farmer in the Ligurian Alps. Fearing for a poor harvest, he committed himself to an appretinceship in baking. Soon Giacomo found himself consumed by a passion for bread making. Winning the plaudits of his mentor in the bakery, he struck out to begin his own pastry shop. Today, Giacomo's passion has become Primo Pan — a family run business for over eight years.